Content that builds loyalty
The content you’ll use to retain your existing customers and earn their trust and loyalty is the same content you used above. You’ll want to add as much value here as possible, to build interest and desire, and then, when they realize they can’t do without your products or services, you can cross-sell or up-sell to your current customers.
- Email nurture campaigns
- Ebooks & White papers
- Product guides
- Case studies
- Customer success stories
- Discounts and promo codes
- Incentives and rewards
- Sales letters
- Landing pages
