AWARENESS
The start of any sales funnel is about building awareness and attracting prospects. It’s the tip of the iceberg – the part your prospects will always see first.
February 2022
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INTEREST
Next you need to build on your brand awareness, explore the problems your prospectsmight face and create interest in possible solutions.
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DESIRE
The next stage of your iceberg should keep building out information, sharing more and more content about your offer to help your prospects want your solution over your competitors.
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ACTION
At the bottom of the traditional sales funnel, it’s time to close the deal and encourage those prospects to sign up – before they splash into the ocean and are lost to your sales and marketing teams.
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Split section
This might be the bottom of the traditional sales funnel – but it’s not the bottom of the sales enablement… Read More
February 2022 -
CONVERSION
Your customer journey funnel needs to work equally hard below the surface to make sureyour prospects are onboarded smoothly and efficiently, so they don’t change their mind.
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RETENTION
The biggest section of the iceberg, and arguably the most important part of your funnel. This is your sales process – everything you did above the surface – all over again. And again. Keep engaging to keep your customers.
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ADVOCACY
At the bottom of the sales enablement iceberg – the section that underpins the entire funnel - are your most loyal customers. Those who’ve proven every stage of your customer journey works and will advocate for your organization.
February 2022
